1998 | FOUNDED VIRTUAL FLOW
At the age of 28 Kariann built a marketing & web development company where she custom built an ecommerce platform, content management system, mass emailing system, project management system and a music sharing website for Doug Ford of Promosquad.
2007 | DIRECTOR OF DIGITAL MARKETING | FINGERPAINT MARKETING
In 2005 Kariann sold Virtual Flow and shortly after came on board to head up FingerPaint Marketing’s web services division where she implemented competitive, target audience and industry research that built marketing strategies focused on ROI.
2008 | KARIANN MORRIS LLC
Leaving FingerPaint to further her marketing career in research and analytics, Kariann Morris LLC was formed. Here she designed integrated marketing strategies that cohesively joined traditional marketing tactics with growing web-based tactics providing results driven ROI for her clients.
Wanting to be seen more than just personal brand, Kariann rebranded Kariann Morris LLC to MadAddie Marketing. Addie is a model with five key phases—Analysis, Design, Development, Implementation, and Evaluation—which represent a dynamic, flexible guideline for building effective performance strategies and tools. Mad comes from the mere fact the most creative geniouses are a bit crazy.
With her strong experience in digital marketing, branding and technical talent/music sharing Kariann has joined forces with Michelle Moyer, a proven entertainment industry manager and artist marketer. Taking the industry to a whole new level of talent awareness and connection with Perpetual Vibes.
Saratoga Leadership 2000 – CEO Connex 2002 – Webb Award Website 2003/5/6 – Marcom Websites B2B B2C 2005/6/7/8 – Digital Impact 2015/6/7/8 Coporate websites & SEO – AVA International Website 2017/18/19